Creator Kinfolk

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Consistency. Too many ideas. Not enough time. Writing is hard. Cringe. Poor results.

📨 What writing Good content means

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Clarity + Conciseness

Clear & concise writing is the cornerstone of effective communication.

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It's about keeping your sentences short and simple, avoiding jargon, and leading with value.

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Katelyn Bourgoin dived deep into why "how you say something matters" in her newsletter.

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But taking the denser version of her explainer to social media wouldn't have made much of an impact.

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Instead, she took the subject of her email and simplified their strategy into one tweet, quickly grabbing attention by leading with the main point and following up with facts/numbers.

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Telling and showing

Use vivid descriptions, metaphors, and personal anecdotes to illustrate your points and make your content more engaging and relatable.

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Would you rather read:

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"To become a better writer, ignore the crowd and write to yourself" or Kieran Drew's:

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"I used to be terrified of hitting publish as a beginner writer.

But then I realised 2 things:

1. Nobody is reading your shit anyway
2. Those who do, don’t really give a shit

Ignore the crowd.

Write to yourself."

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Revising once, then again

Revision is where good writing becomes great. Journalists respect the AP guidelines because it's a model for ensuring their articles achieve

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Mistakes distract from the purpose of your content and they make you look sloppy. You don't want that.

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Take a break after writing your first draft, read your work aloud, use Grammarly to catch errors.

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Still, I'll admit this is a LOT to remember and constantly implement in your work.

That's where the Content Pillar Ideation Template↗ comes in.

Content pillars? Yup, content pillars.

If you're taking your content seriously, you need them.

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Knowing broadly what you'll always want to write about covers 50% of the work of generating Good content.

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You can check for clarity, conciseness, engagement & relatability & revise if you know what you're publishing ahead of time.

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📩 If you like this, you'll love these

My mission is to help you grow your personal brand through writing powered by AI and these newsletters fulfill at least one of these three promises.

The Story Grid – Learn how to write stories readers will love so much, they tell their friends about it.Prompts Daily – Get tactical AI insights, prompts, and tools for marketers and tech professionals.Digital Freedom – Get one free 5 minute email every Friday sharing a strategy to help you build your creator business by writing online

🤖 The Content Pillar Ideation template

Publishing content consistently should become a lot easier with this Notion template. It includes:

• A ChatGPT prompt that uses the Ikigai principle to help you find your content pillars.
• Three sections to place three pillars to kickstart your consistency kick.
• Writing prompts to help you .

I'd love feedback to improve it as well, so please share what you think of the template!

👀 A Thing or Two

​If you weren't one of the 500,000 people who tuned into Alex Hormozi's brilliant 90-minute session, catch up here.​

​Getting a LOT of value out of Growth Daily's emails – if you're in marketing, so will you.*

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