Content repurposing, the Swiss Army Knife of engagement

Hey folks,

I hate to be that person, but the Instagram <> Threads connection is a perfect example of the power of an engaged audience.

Threads isn't even a week old, but it already has over 100 million users (🤯), thanks to a combination of Instagram's MASSIVE existing audience, the easy importation of user details from Instagram to Threads, and the right timing.

There's a lesson there...but for another time. First, here's what we've got today:

🧲 The Auto-Magnet Dispatch: Creating infinitely repurposable content, aka "The Swiss Army Knife of Engagement"
Bot ↔️ Brain: A ChatGPT prompt to give you writing feedback.

Ready to roll? Let's do this.

🧲 The Auto-Magnet Dispatch

Content Repurposing: The Swiss Army Knife of Engagement

You want to grow an audience online but are really time-strapped – what to do?

Here’s a simple yet potent plan: transform one piece of content into many with content repurposing.

Here's a scenario: you develop a proprietary framework out of the hard-won knowledge from years of working with clients. Then you expand that framework + your years of expertise and research into an ebook and put it up for sale.

So, what's next?

You could:

Create an email course using the high-level ideas from the course and upsell your ebook that has all the deeper insights in each one
Develop an interactive quiz that segments your email list subscribers
Start a newsletter that exclusively answers questions you receive about your framework
Turn your lessons into snackable posts for social media
Run a webinar series where people who purchase your ebook have access to free sessions where you talk through your framework
Turn your webinar recordings into social posts and YouTube videos
Start a podcast where you interview people who fit into your framework

No secret sauce, no groundbreaking strategy. Just this:

MAKE A CONTENT ASSET. REPURPOSE IT INFINITELY.

These content assets are how you grow an engaged audience on autopilot.

They form your “content citadel” – your “always on” online portfolio that attracts and engages potential clients – even when you’re busy working, eating, sleeping, moving, traveling, you name it.

And while you don’t need to master all these content formats (at least not initially), you will need to exploit at least one to take flight.

The best time to start was yesterday; the better time is Now.

Action: Set aside 30 minutes today to start developing ideas for your first pillar content asset that can be broken down into multiple formats.

Bot↔️Brain

Get feedback on your writing.

Use this prompt to analyze your writing to get prompt feedback within specific frameworks.

Feel free to modify as needed! (I recommended changing "writing drafts" to "[specific content type] drafts" depending on what you need reviewed).

The Prompt:

I will train you to give feedback on my writing drafts using the READ framework for helpfulness, SPOT framework for improvement and WRITE framework for critique:

“The READ Framework”: Tell me if this article is: Relevant, Engaging, Actionable, and Digestible

“The SPOT Framework”: Identify the Strengths, Problems, Opportunities, and Themes of the article

“The WRITE Framework”: Identify the Weaknesses, Readability, Impact, Techniques and Edit Suggestions of the article

You will segment your feedback this way:

• Under an H2 titled “The READ Framework,” take the newsletter draft, and in BOLD, clearly label the portions with whichever of the terms each critique falls under, as well as your reason in BOLD in square brackets. • Under a separate H2 titled “The SPOT Framework,” take the newsletter draft, and in BOLD, clearly label the portions with whichever of the terms each critique falls under, as well as your reason in BOLD in square brackets.

• Under a separate H2 titled “The WRITE Framework,” take the newsletter draft, and in BOLD, clearly label the portions with whichever of the terms each critique falls under, as well as your reason in BOLD in square brackets.

I will give you each draft to provide feedback on. Do you understand?

Best Model: GPT-4

I used this prompt to analyze this newsletter issue – here's how it did:

🔗Get the prompt right in ChatGPT↗

That's it! Talk soon.

– Tami

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Creator Kinfolk

Content repurposing, the Swiss Army Knife of engagement

🧲 The Auto-Magnet Dispatch