Creator Kin

27 Jul 2023

📨 The Dispatch

Anna asked a super valid question:

I personally don't have a one-and-done, results-based answer for this – I engage as the spirit leads.

Apart from just not being as terminally online as some folks must be to keep up with all the things fighting for their attention, I'm also often very busy.

I can go days without checking on my socials. I can also spend a whole day bouncing from app to app (woman of many talents).

So I don't have a tried and true answer about timing.

And I'm sure many of you, especially those with tight schedules, are overwhelmed by the thought of adding yet another handwavy thing like "engagement" to your already packed to-do list.

But truth is, it's the route many folks have gone to grow their personal brands.

So we've established: engagement is important but we don't have time – what now?

Here are my recommendations, as someone who's trying to create better systems and offer them to others:

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• Quality vs. quantity: It’s not about how much time you spend but how you spend it. Even 15 minutes of genuine, thoughtful engagement can be more effective than an hour of mindless scrolling and generic comments on every other post:

• Set clear objectives with SMART goals: Cliche? Maybe. Valid? Definitely. SMART goals can help you define what you want to achieve with your engagement.

• Create time blocks (with a twist): Allocate specific times in your day or week for engagement. This could be 15 minutes in the morning and evening. Use this time to comment on posts, respond to comments on your content, and engage in meaningful conversations.

• Prioritize 1-2 platforms where your target audience is most active to ensure quality engagement without spreading yourself too thin
• Focus on posts and discussions that align with your personal brand and expertise. Engaging in relevant conversations increases the chances of your comments being noticed and valued.
• At the end of each week, spend 10 minutes reflecting on your social media engagement. What conversations stood out? Did you meet your SMART goals? What can you do differently next week?

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Bringing meaningful engagement out of your head to a tactical approach can help you look at it more holistically (and save you a ton of time).

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It'll also leave you space to keep an eye on your performance. Do you see increased profile visits? More connections or followers? If not, adjust your strategy.

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The key here is always showing up (consistency) with genuinely contributing (authenticity) to get you to the point where it's a (healthy) habit that's growing your personal brand.

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Hope that helped!

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And check out the prompt for a way to make this process even faster.

🤖 Bot<>Brain

Use this prompt to get a tailored engagement plan to suit your schedule

P.S. If you fill out your custom instructions, you can get even more detailed results.

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P.S. Click here if you'd like a deep dive into creating detailed custom instructions​

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👀 A Thing or Two

I haven't gotten over Good Omens 2 – what are you watching lately? Hit reply to get me out of my TV slump

​This podcast episode with Jay Clouse & Kieran Drew is a goldmine for creators.​

​The one guide you need to building a personal brand by Amanda Natividad.

​Start growing an engaged audience for your personal brand with Buffer*​

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*Yes, this is a referral link. No, I don't get anything apart from personal satisfaction.